Bonfire Infrastructure Group
Problem
A growing entity looking to expand access to reliable internet in underserved populations needs a data-driven way to pursue markets in need. The organization had a dream, but needed to develop a defensible and evidence-based strategy.
Solution
Developed a data model that combined census, demographic, utility provider, and geographic data that swiftly analyzed the intersections that define in-need populations. Leveraged this model to drive overall company strategy to emerge into identified markets.
Outcome
A robust model informing go-to-market strategy, allowing operations to expand reliable internet access in underserved regions.
Reliable geographic dashboards that revealed connectivity gaps and helped prioritize areas of greatest need.
Enabled leadership to align growth strategy with equitable infrastructure expansion and underserved communities.
“I had the pleasure of working with Jay at Bonfire Infrastructure Group, where they served as a Systems Architect during a critical period as we built out our data systems, workflows, and cloud infrastructure. Jay played a key role in designing and managing our Azure-based data environment, creating scalable systems that connected numerous platforms into a cohesive and highly effective data ecosystem. They consistently demonstrated a rare ability to bridge technical architecture with business strategy, ensuring that complex data could be transformed into actionable insights. One project that stands out was Jay's development of a sophisticated business intelligence platform that analyzed over a billion data points to identify the most attractive markets in the United States for fiber broadband deployment. The platform incorporated construction cost modeling, household adoption forecasting, FCC competitive data, and regression analysis of existing fiber networks to predict competitive dynamics and investment opportunities. Jay combines strong technical expertise with strategic thinking and a collaborative approach. Any organization looking for someone who can architect scalable systems, unlock value from complex data, and drive meaningful business outcomes would be fortunate to have them on their team.” — Josh O. - Chief Growth Officer