Bonfire Infrastructure Group
Problem
A growing entity looking to expand access to reliable internet in underserved populations needs a data-driven way to pursue markets in need. The organization had a dream, but needed to develop a defensible and evidence-based strategy.
Solution
Developed a data model that combined census, demographic, utility provider, and geographic data that swiftly analyzed the intersections that define in-need populations. Leveraged this model to drive overall company strategy to emerge into identified markets.
Outcome
A robust model informing go-to-market strategy, allowing operations to expand reliable internet access in underserved regions.
Reliable geographic dashboards that revealed connectivity gaps and helped prioritize areas of greatest need.
Enabled leadership to align growth strategy with equitable infrastructure expansion and underserved communities.