Solution

Developed data collection, reporting, and evaluation practices that supported both operational decision-making and organizational learning. Designed frameworks to help leadership better understand participation, engagement, and program effectiveness while maintaining a human-centered perspective.

Outcome

Increased visibility into program outreach and community outcomes

Optimized SEO and improved the organization's click-through rate by +7%

Supported strategic planning through more reliable data and reporting

Created a foundation for ongoing learning, adaptation, and growth

“Jay’s contributions to LIGHT’s digital presence have been invaluable. With creativity and initiative, they helped design a more welcoming and informative online platform, expanding access to grief and trauma resources for those who might never otherwise encounter somatic healing. They bring unique skills from their professional background in data engineering and writing, blending analytical strength with creative vision. This rare combination allows them to translate complex research-backed concepts into accessible, healing-centered applications.” — Amy P. — CEO of LIGHT Movement